Why is chocolate the favorite flavor of so many people? Itís the number one flavor choice in most of the world. Thatís a lot of chocolate lovers. But what is it about chocolate that appeals to so many taste buds?

Thereís no doubt that chocolate is delicious. Everything about it appeals to the senses. The aroma starts your taste buds anticipating the treat theyíre about to get. The shinny appearance appeals to the eyes. The crisp sound and feel when you break a piece of chocolate is delightful. The way it melts in your mouth and the smooth, creamy feeling of it on your tongue is just pure pleasure. And the taste is just too good to describe.

Dessertís been used as a reward for generations. ìEat all your dinner and you can have dessertî is something we all heard as children. And since chocolate is the worlds favorite dessert flavor, itís easy to understand how chocolate itself became a reward. Add to that the fact that chocolateís been given the title of a ìmake you feel betterî treat, what better reward can you ask for?

Maybe itís the fact that chocolate has been considered bad for you for so long. Itís kind of like forbidden fruit. That could account for some of the appeal and the cravings so many people experience. And since it was considered forbidden, using it as a treat or reward only reinforces the cravings. You tend to want what you canít have.